Why We Built Blot, AI for Marketing

TL;DR

We built Blot because running a business is harder than anyone admits — and marketing is where most people throw in the white flag.

Blot was started as a way to take marketing weight off founders and business owners.

Short Introduction of the Lean Team Behind Blot

Garwing - ceo

I’m a 2x founder who realized that running a business requires 10x more work than anticipated. You carry everything. Decisions, risk, pressure.

You trade freedom for responsibility and hope you earn it back one day.

I believe people start businesses to build a better life — not to drown in busywork. I also believe AI can help us move faster, think clearer, and increase our odds of success.

Owen - cto

Owen is a Columbia grad who cares deeply about creativity, taste, and identity — especially in the age of AI.

He believes AI shouldn’t flatten brands into templates and kill off identity.

The winners in the era of AI will be the ones who use AI to amplify their voice, not erase it. Blot is being built with that principle at the core.

Most People Underestimate What it Takes to Run a Business

People think running a business is about having a great idea.

It’s not. It’s that and…

Product. Packaging. Shipping. Support. Sales. Hiring. Accounting. Legal. Marketing. Advertising. Analytics. Decision fatigue. Context switching. Stress.

The list never really ends, it just grows.

Most people start businesses chasing freedom. In reality, many end up trapped inside them — sacrificing time, relationships, and peace just to keep things moving, convincing themselves that trading these values are worth it for the end game.

Five years ago, before the era of AI, this trade was unavoidable.

Today, it doesn’t have to be.

AI has changed the baseline and possibility of what a single person can do. Through AI, we’re able to trade back our time while increasing our chances of success, but only if used correctly.

How Artificial Intelligence Has Changed the Landscape for Founders and Business Owners — For the Better or Worse

AI is a double-edged sword.

It lowered the barrier to entry for everything. Product, distribution, support, content. Anyone can now spin up a business in weeks — for better or worse.

AI Cons for Businesses

• More businesses are being started than ever before
• Copycats are everywhere
• Products are commoditized faster
• Standing out is harder
• Everyone has access to the same tools

Speed went up. Noise went up even faster.

AI Pros for Businesses

• You can test ideas in weeks instead of years
• Labor costs dropped
• Execution speed exploded
• People can enter industries they never could before

AI gave people leverage.

But leverage without clarity creates chaos and confusion.

Current AI Tools for Businesses

AI tools are great at execution, but struggle where judgment and creativity matter.

That’s why we’re starting to see amazing tools built for product and productivity workflows, but fall behind in marketing and advertising.

AI Tools That Are Great

Workflow and product tools work well because they follow logic.

• n8n / ChatGPT Agent Builder — tasks orchestration via prompt
• Cursor / Claude Code — writing code via prompt
• Lovable — building products via prompt

You prompt, they execute.

AI Tools That Aren’t so Great

AI marketing tools struggle for one core reason: marketing is fragmented, the tools don’t talk to each other, and users end up needing to learn more platforms to get started.

Marketing isn’t a single task. It’s a chain:

• brand identity and positioning
• content and creative generation
• campaign execution across ad platforms
• performance analysis and iteration

Most AI tools speed up one piece of this chain — then requiring users to figure out how it all connects.

Copy tools generate text without knowing:

• how it fits the brand
• where it’s used
• how it performs

Creative tools generate assets without feedback from:

• real campaigns
• real results
• brand identity
• competitor analysis

Analytics tools show data, but don’t:

• understand the creative context
• know what was tested
• tell you what to do next
• what the data means

Because of this, trust in AI stays low.

To make marketing work, users still have to:

• learn multiple AI tools
• learn ad platforms
• manually connect inputs and outputs
• interpret noisy results
• decide what to change and how to grow

AI sped up individual steps, but widened the knowledge and effort gap between tools. And because that gap exists, there’s no true feedback loop for the AI to:

• Market with your voice.
• Get better at running your ads

Even though it’s possible…

That’s what Blot is built to fix.

Not just faster tasks. Better, improved outcomes — more revenue, more success.

What is Blot and Why We Are Building It

Blot connects the full marketing loop — from creative and brand content to execution and analysis — an agent who knows your brand voice, learn, iterate, and optimize toward increasing revenue.

It’s inevitable that AI will run our businesses one day.

Product is already close.

Marketing isn’t.

That’s why agencies charge thousands per month. Not because ads are magic, but because the system is heavy in effort and fragmented.

Blot changes this by the power of distribution back to founders and business owners.

Blot lets you:

• generate content with brand context via prompt
• edit content manually or via prompt
• launch campaigns via prompt
• analyze performance with memory competitor analysis via prompt
• run fully automated marketing — with or without human-in-the-loop

Think:

• Cursor / Lovable for product
• Blot for marketing

Blot runs your marketing.

Blot tells you how to grow your business.

Try Blot, Who is it For?

If you’re someone who thinks AI isn’t ready yet, Blot maybe isn’t for you.

If you run a business and want:

• your time back
• clear decisions
• less stress
• better odds

We highly recommend you try Blot to run your marketing.

AI improves faster than humans do. That’s just reality. Ads will be run better by AI — it’s only a question of when. It’s better to start now and have it improve than to wait and spend 10x more time on effort, confusion, and indecision.

You can fight the truth, or give it a go.

If you care about your sanity, your business, and your freedom — now is the time to start.

→ Try Blot